Cool New Media is a tiny web design studio founded by designer, front-end web developer and web consultant Kevin Slagboom. We build simple, readable web sites on top of standards compliant code and we're located in Victoria, British Columbia, Canada.

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Discover Google Analytics

Web statistics are important part of running a web site. There are number of options to gather web stats and traditionally, system administers setup an open source log file analysis application such as AWStats or Webalizer to parse the log files and report activity. This is basic web analysis and for a business user, the output can be difficult to interpret. Enter Google Analytics.

Google Analytics is a free service provided by Google where you install a snippet of JavaScipt on every page to effectively tag each page of your site. The snippet of code makes a log entry on Google's side every time for every page view and effectly creates a duplicate running log of the site. The Google Analytics service generates very good reports. For a business user, Google translates the complex numbers from web stats analysis into easy to read and understand figures and graphs. The net result is a better understanding of what is happening on your web site.

Google Analytics Dashboard screenshot

If you own and operate a web site, you should be monitoring it with some form of web stats. Google provides a free alternative to other expensive web stats monitoring services.

 
 
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